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Twitter Ad Campaign Results
Results of my twitter ad campaign to promote Pics n Mix
As search engine algorithms are heavily biased against any type of new content, I decided I need to use paid ads to try and promote Pics n Mix. I started with a Twitter Ad Campaign and below is a description of the campaign, the results, and lessons learned.
Website clicks – that is clicks to the Pics n Mix page on Google Play
Total Budget: €60.00
Daily Budget: €15.00
Campaign Length: 4 days
I had two ad groups, one for Men aged 35 and over, and one for Women aged 35 and over. I used the same ad for both and also the same audience filters:
Keywords: jigsaw, puzzle, casual game
Locations: United Kingdom, United States
Platforms: Android – as Pics n Mix is only available on Android at the moment
Bid Strategy: Automatic
Pay by: Link click
Total Spend: €40.00
Tweet Engagements: 93
Engagement Rate: 1.08%
Cost per Engagement: €0.43
Results (Link Clicks): 23
Results Rate: 0.27%
Cost per Result: €1.74
Ad Groups Results
|Ad Group||Impressions||Results||Cost per Result|
|Filter||Impressions||Results||Cost per Result|
|Age Range||Impressions||Results||Cost per Result|
So, in summary, my ad was seen 8,621 times and 93 people engaged with it in some way. 76 people actually clicked on the tweet but only 23 people clicked on the link and visited the Pics n Mix page on Google Play. Sadly, none of them downloaded the game, which is not a failing of Twitter. If all of them had downloaded the game, my cost of acquisition would have been €1.74. That’s an awful lot of ads each player would have to watch and engage with for me to breakeven.
- Setting up a Twitter ad campaign in not straightforward or intuitive – I don’t want to have to immerse myself in all things Twitter in order to run an ad campaign.
- I’m confused as to why the total budget wasn’t used up – Facebook will certainly spend all your budget!
- I’m glad I experimented with a small total spend and that you only pay per link click.
- I think the results are disappointing and doubt I will run another Twitter campaign due to the high cost per result.
I am going to run the same ad on Facebook with the same budget etc and see how the results compare. Although I could finesse the Facebook campaign based on the little I’ve gleaned from this campaign about who is most likely to engage with my ad, I want to compare like with like. And of course, I will post those results once the campaign has finished. I hope this helps an indie developer somewhere, I just wish I could offer a proven way to get your new app recognized.Download Pics n Mix from Google Play