Are search engines stifling innovation and new talent?

new apps are never seen so never get liked, downloaded, or rated ensuring they remain unseen.

Are search engines stifling innovation and new talent?
image by geralt

Let’s take a very simple example. An indie developer creates a revolutionary new calendar app. It is way way better than any existing calendar apps: it’s smaller, faster, and is easy to integrate with every desktop and work calendar out there.

But nobody will ever know about this new calendar app because when anyone searches Google, Google Play, the App Store, etc “calendar app” it will never appear – well on page 25 may be. Search results show the most liked, most downloaded, and highest rated apps first – of course. Although this new calendar app is the clearly the best in class, nobody ever discovers it, so it never gets liked, downloaded, or rated ensuring it remains on page 25 and never seen.

We all want to see the most relevant search results on page one, but how does our indie developer ever get their app discovered with the search algorithms currently used by the big app stores? Oh of course! Our indie developer spends money they can’t afford advertising on Google Play, the App Store, and probably Facebook and Twitter too. A perfect result for bigtech.

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