2 min to read
Can someone in their sixties become a successful indie game developer?
What does it take to reach tipping point?
That’s what I am going to try and find out, and I am looking forward to sharing the dos and don’ts, and the ups and downs of seeing if I can make Pics n Mix a successful game. But what will constitute success? Is it being in the top ten grossing or top ten most downloaded games, or does having impressive D71, DAU2, and MAU3 numbers show a game is successful? Breaking even or getting a few five-star ratings from people who aren’t family members or friends won’t be enough, so I guess it’s somewhere in between.
So what skills do I already have to make me think that success is even a possibility? I can code; I’m a self-taught programmer and I’ve delivered a variety of desktop and web applications in several different languages that have usually surpassed my clients’ briefs. However, I’ve never developed a mobile game before.
Also, I don’t tend to research the ideas I have before becoming totally engrossed in them. This has its downsides, but it does stop me from abandoning a good idea just because I can’t find a report saying it’s the next big thing. Hence my venture into Pics n Mix.
There are plenty of other skill shortages and problems to overcome, particularly marketing, and I will post about how I try to resolve them in the coming weeks. So despite not googling to see if “Game industry needs someone to make a non-violent, fun and educational puzzle game showcasing the amazing world we live in” is trending, here I go.
D7: This is a retention metric that shows the percentage of users opening an app seven days after first installing/opening it. So, number of users who opened the app on D7 / number of users who opened the app on D0. According to Google for Games’ Global Insights Report 2021 top-performing titles have a 45% higher D7 retention rate than the industry average.
DAU (Daily Active Users): The number of active users who interact with an app on a daily basis.
MAU (Monthly Active Users): The number of active users who interact with an app on a monthly basis. The DAU:MAU ratio is a key indicator of continued engagement with an app, also known as stickiness.